Once upon a time, there was this businessman who decided to pivot in his business ventures –or, to be more precise, to expand his business activities. This is how FyOME London was born.
We have an interesting story to tell you.
FyOME means to be born, to sprout from roots.
The magic of this word “fyome” – which, in a Cambridge research paper that we conducted, the word “woman” also stems from “fyome” (phyomai) – touches upon many meanings. Apart from roots, it may also convey the meaning of having a history, or being resilient over time because the roots are strong, or being born in an environment that was not expected. FyOME London, the business, conveys all that.
The Greek owner decided to invest in a business that was not his field and not in the countries he usually does business in. He invested in the idea of FyOME London, initially a café and nuts and chocolate shop, in London. He was there in its inception but had the feeling the FyOME Ldn needed something different to become successful. His instincts were right, so he pivoted. He decided to turn FyOME Ldn into a breakfast, brunch and lunch experience. An experience that would become unforgettable, one that the FyOME friends would want to relive more than once.
FyOME London has roots. It has roots in Greece, in the Mediterranean, and now in the heart of Marylebone. It has a connection with its past, the 1960s glamour of Greece and the glamour of old Hollywood that made those great films with Greece and the Acropolis as its backdrop. It has a story, the story of a bet that the businessman place with himself: to make FyOME London the meeting place for all of the beautiful people in London and beyond.
And it has food. The most delicious, real food you can find in Marylebone. The most amazing
Greek and Mediterranean desserts one could ask for, all freshly made at FyOME.
The most fantastic Greek wines that we would personally invite you to enjoy with your lunch. But, first of all, why don’t you pop in for a cup of coffee or matcha latte or red velvet latte? Or even a glass of mimosa to start the day with a broad smile and happy feelings after a great brunch?
